ETAC Announces Management Change at North American Sales Organization

Etac CEO Torben Helbo assumed the position as Interim President of the company’s North American sales organization, filling the position left vacant upon the departure of Chris Braun this week.  Helbo will manage all aspects of sales, promotion and distribution activities in North America while a search is underway to replace Braun.

“We are thankful for the leadership Chris provided. His expertise was critical in bringing our North American sales company to its current juncture where new management can expand on the work Chris has done,” said Etac CEO, Torben Helbo.

In a Monday morning meeting with California-based personnel, Helbo said that the company’s combined brands hold enormous potential that could be effectively realized through the company’s dedicated sales networks, building on one of the most prolific years for product launches in Etac’s history.

Helbo cited effective product launches, establishment of a fully-integrated sales organization and staff cross-trained on product offerings from all brands as major accomplishments in 2016.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s